![]() There’s a lot to unpack here and for those fluent in the language of Ethereum smart contracts, hash functions, and the like I recommend checking out this article from Art Blocks’ Druid for additional details.Īrt Blocks projects are categorized according to three different types: Curated, playground, and factory. Anyone can go and read this code from the Ethereum blockchain (as I did to uncover Snowfro’s Chromie Squiggle code) and reproduce each artwork themselves. ![]() While each individual image or graphic itself is not stored on the Ethereum blockchain, the program code for each project is. In fact, when a collector mints an Art Blocks NFT, their Ethereum wallet address is used as one of the inputs to generate the pseudo-random tokenData described above, creating an artist-collector symbiosis.īut is each image stored directly on the blockchain? As ClubNFT attests, NFT storage takes on many different forms and requires careful attention to understand the nuances. “mint”) and bring to the blockchain for sale, collectors are active participants in the minting of Art Blocks NFTs. Unlike other works of crypto art which an artist will upload (i.e. Courtesy of the artistĪrt Blocks is also “on the blockchain.” Art Blocks issues NFTs on the Ethereum blockchain, and the blockchain itself plays a key role in the artistic process. Here, I explain the Art Blocks platform and examine the data behind its rise to cultural prominence.Īrt Blocks was first launched in November 2020 with founder Erick (Snowfro) Calderon’s project, Chromie Squiggle (2020) - simple, colorful, and memorable strokes which have now morphed into the platform’s logo and overall brand design. From this data, it was clear that Art Blocks deserved an analysis in its own right. When I recently reviewed data in the year of the NFT, Art Blocks stood out among crypto art platforms, recording $1.4 billion in total sales volume. But what was behind this rise? Enter Art Blocks.īy now, even casual followers of the NFT ecosystem will likely be aware of Art Blocks, the Ethereum-based generative art platform. ![]() A quick scan of Google Trends - a cursory yet potent gauge of general interest - shows that worldwide searches for “generative art” reached an all-time high in 2021. While the recent sale of Vera Molnár’s work, 2% of disorder in co-operation #01 (2022) on the occasion of the artist’s 98th birthday reinforces the tightening thread of generative art history. Today, generative art has arguably never been more popular and recognized by the wider public.
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